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Turnkey product engineering

You bring the business. We bring the product.

Strategy, design, build, launch, and the operations behind it. Rooted in the Middle East, serving anywhere.

01 / What we do

Whole products, not deliverables.

You bring the business. We bring the product — designed, built, launched, and kept running.

01

Strategy

We decide what the product is, who pays for it, and what we are not building.

02

Design

Screens, flows and copy, settled before anyone writes code.

03

Engineering

Web, mobile and the services behind them. One team, one standard.

04

Launch and operations

We put it live and keep it running — support, releases, infrastructure.

02 / Work

Our own product, and products we built for others.

Chez Meemz
Chez Meemz · Beauty salon · 2026

Marketing site and booking enquiries.

Trimz
Trimz · Barbershop · 2025

Booking and day-to-day operations.

Mnzlii
Mnzlii · PropTech SaaS · 2024

Listings, leases, maintenance and accounting in one platform.

Equitum CP
Equitum CP · Financial advisory · 2024

Public site and investor portal.

JEEB1
JEEB1 · Ecommerce grocery · 2018

Ordering app, warehouse and back office.

BUTLERS
BUTLERS · Property management · 2016

Service scheduling and dispatch.

03 / How we work

Four steps, start to running.

01

Scope

We agree the product, the sequence and the date. Trade-offs are named out loud.

02

Design

Flows, screens and copy. You approve the product before it is built.

03

Build

One team designs and engineers. You see working software every week.

04

Run

We launch it and stay on: releases, support, infrastructure, growth work.

04 / Founder

Built by people who have shipped before.

Tarek Habib Portrait

Over eighteen years delivering IT projects in fintech, enterprise software, and SaaS. Over ten years transforming and automating business processes across government and private sector organizations, including more than seven years building fintech software for the banking sector and ten years of hands-on property management.

Along the way, he has ventured into the financial, ecommerce, property management, and SaaS industries, building a working understanding of each from the inside. The thread through all of it: understand what the customer actually needs, not just what they asked for, and deliver past it. Based in Kuwait.

05 / Contact

Tell us what you want to exist.

Send the idea. We will tell you what it takes, what it costs, and what we would cut.

We reply within two working days.